The Dummies Guide To Social Media
If you are not currently using social media for your business or if you find that you are a beginner in this field of social media marketing for your brand, then keep on reading. You are not alone, the social media marketing field is full of so many platforms to keep up with and it can be difficult to figure out the proper way to maintain a presence on all of the social media platforms available to you. Today we are here to lighten your load, with the dummies guide to social media … great for newbies to intermediate users.
The first step in social media is to figure out which platforms will serve you the best in your efforts of marketing. To help decide which social media platforms will work best for your niche market, you must join them all and then do a bit of analyzing. Also, let it be known that you will learn that one platform works then another one may start to work better in a month or two, that’s the reality of social media.
Once you have determined which platforms you will be on, you will have to setup the profiles for each. Try to keep your bio in each profile the same across the board; this is great for SEO purposes. Keep it simple and use keywords that fit your niche nicely, this will allow you to show up in search engine results that are relevant to your niche. Use a semi-professional photo for each of your profiles and try to maintain the same image across all platforms so that people will quickly realize who you are. Another tip to setting up your social media profiles is to use the same username, whenever possible, on each platform as a means to maintain brand awareness.
Research your niche, when using social media you want to be known as the guru in your particular field, whether you are a blogger or business owner, you need to build awareness that you are the go-to for this particular industry you are trying to gain traction in. Each day work to use programs like Hootsuite or Buffer to schedule content that is both from your own website as well as other popular people in your niche to ensure your content on social media is showing a strong SEO return in search engine results.
Each day you will need to dedicate about 1 hour of time between your platforms, if you are managing multiple social media accounts then designate about 2 hours per day. Log into one account at a time as a means to keep track of your mission in each, such as on Twitter you will want to do some retweets, click the little heart to favorite some tweets and reply to engage your community on a regular. When interacting on Facebook learn to change yourself to your business page by using the little drop down in the right hand corner above the area to comment in. When you interact on Facebook as the name of your page, it increases your chances at more likes on your page.
There are many ways to interact and maintain a strong presence on social media, but we hope this dummies guide to social media helps get you started in the right direction.