Innobaby Sippin SMART™ Ez Flow Straw Sippy Review


Jee and Kristen met in 2000 through their husbands who were college roommates. Soon after that they entered the world of mommy-hood and play dates. Jee and Kristen realized they wanted to do more and shared that enthusiasm and spirit to create what is now Innobaby. They felt there were things missing in motherhood that could be more helpful to them. With Jess always being on-the-go with a baby and needing something so the formula wouldn’t spill all in the bag, and Kristen needing something to help with the in the middle of night sheet changing with a crying baby. So they each created products to solve their needs, the Packin’ SMART® and Sleepin’ SMART®. That is when they collaborated their products, and in 2006 Innobaby was founded.


Sweet Southern Lovin had the opportunity to review the Sippin SMART™ Ez Flow Straw Sippy from Innobaby. It comes in a package that lets you see your product through the side.  The Sippin SMART™ Ez Flow Straw Sippy is a 10oz handle cup with embossed measurements. The straw has a weighted stainless steal ball to follow the flow of liquid no matter which way it is tipped. The straw is also designed to be leak resistant even when it is tipped. The lid comes with a silicone seal to make it 100% airtight and leakproof. The lid  also comes with a silicone air release valve to prevent liquid overflow and guarantee easy flow. The Sippin SMART™ Ez Flow Straw Sippy is BPA free, Phthalates free, PVC free and Lead free. Another neat little thing included with your Sippin SMART™ Ez Flow Straw Sippy is a straw cleaning brush.

The first thing I noticed upon opening the package is the cleaning brush. All moms know how hard it is to clean in straws, let alone find a brush that fits all the way through to clean it. That is such an added bonus with this cup. I absolutely love the weighted straw. My two year old son forever wants to turn his cup up and always gets frustrated because he can’t get anything out. Well not with the Sippin SMART™ Ez Flow Straw Sippy. The straw literally follows the movement of the liquid. If turned up the straw falls with it. Just AWESOME! I love the ease of the Sippin SMART™ Ez Flow Straw Sippy as well. There aren’t tons of pieces to make it work. You literally have your cup, your air valve seal, your lid and the straw that is one complete piece. The size of the cup is a plus too. Having a toddler that goes through some fluids I’m not having to continuously fill his cup up. Also the silicone seal inside the cup comes with an air valve, so you can push it down to control the flow. Just know with the air valve pushed down it can create pressure build up and make liquid come out of the straw. I love that I can also close the straw with the flap close top. Most straws don’t come with a top to cover it. Once you put it in your bag and pull it out it has fuzz and stuff all over it. Not with the Sippin SMART™ Ez Flow Straw Sippy.

I definitely recommend the Sippin SMART™ Ez Flow Straw Sippy to mamas, especially ones that are on-the-go a lot. You won’t be disappointed with this cup. It is one of my top go to cups when leaving the house.

You can find more of Innobaby’s amazing products here!

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Disclosure of Material Connection: I received one or more of the products or services mentioned above for free in the hope that I would mention it on my blog. Regardless, I only recommend products or services I use personally and believe will be good for my readers. I am disclosing this in accordance with the Federal Trade Commission's 16 CFR, Part 255: "Guides Concerning the Use of Endorsements and Testimonials in Advertising."

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  1. Sandy Cain says

    This is a very cool product – what great thinking to include a brush for the straw! The design of this is ingenious, especially the weighted straw – I’ve never seen one before. Kudos to Jee and Kristen for recognizing a need in the market and addressing it!!!

  2. Sandra VanHoey says

    I’m sold with the cleaning brush alone, that is the best and this cup looks wonderful

  3. Sherrie C. says

    I have three messy grandchildren and I could sure use a sippy that’s 100% leak proof! Also love the fact that there are no harmful chemicals in the plastic. The weighted straw idea to keep liquids trapped is pretty nice too.

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